Project Introduction

Fusing Legacy and Innovation in a Unified Visual Narrative

The merger of McAfee Enterprise and FireEye by Symphony Technology Group presented a unique opportunity to forge a new, modern cybersecurity brand: Trellix.

This brand needed to reflect the rapidly evolving landscape of cybersecurity, showcasing its readiness to tackle emerging threats in the age of cloud computing and machine learning, while also honoring the rich heritage of its predecessors.

Creative Concept

Our collaboration with Trellix and consulting firm Prophet focused on developing a series of motion assets that could effectively demystify their complex cybersecurity systems.

By blending 2D and 3D animations, we aimed to breathe life into their systems, making them accessible and comprehensible to a broad audience.

Motion Design

The culmination of our efforts was a collection of motion assets that embodied the essence of the Trellix brand.

These assets were crafted not only to reflect the new brand identity but also to serve as a vital tool for Trellix's global sales teams. By integrating these animations into their marketing and sales materials, Trellix has been able to communicate its capabilities and value proposition more effectively.

Results and Impact

Our partnership with Trellix has significantly bolstered their brand strength, enhancing their ability to engage with potential clients.

These motion assets have played a crucial role in presenting Trellix as an innovative, forward-thinking leader in cybersecurity.

We take pride in our contribution to the brand's success and its journey in redefining cybersecurity solutions for the modern era.

Conclusion

The Trellix project represents a successful blend of legacy and innovation, encapsulating the evolution of cybersecurity in a digital age.

Through our creative and strategic efforts, we have helped Trellix not only to navigate but also to stand out in a highly competitive and dynamic industry.

This endeavor highlights the importance of effective visual storytelling in conveying complex technological solutions, and positions Trellix as a beacon of progress and resilience in the cybersecurity domain.