Project Background

Reimagining Capital Markets

Capitolis, a trailblazer in financial technology, sought to redefine its brand identity in the ever-evolving capital markets industry.

Our objective was to amplify Capitolis' mission of empowering clients through advanced technology and data analytics, by creating a compelling brand presence in motion.

Creative Concept

The cornerstone of our approach was to develop a brand film accompanied by a suite of motion assets, showcasing Capitolis' technological prowess, innovation, and market expertise.

We embarked on an immersive research process, engaging with the Capitolis team and their clients to grasp the core values, vision, and unique selling propositions of the company.

Brand Film

Upon finalizing our creative concept and visual language, we dove into crafting the brand film.

This piece was envisioned as a dynamic and engaging narrative that would introduce Capitolis' brand ethos and mission to the world.

Accompanying this film, we created a comprehensive library of animated logos, icons, and graphics, designed to unify and enhance the brand's presence across various marketing channels including social media, the website, and email communications.

Execution and Results

The outcome of this rebranding initiative was a resounding success.

The brand film, with its vibrant and compelling storytelling, effectively communicated Capitolis' value proposition and expertise.

The motion assets provided a versatile toolkit for consistent brand representation. Together, these elements not only fortified the Capitolis brand identity but also positioned the company as a visionary leader in the capital markets sector.

Conclusion

The Capitolis motion rebrand project stands as a testament to the power of innovative

e visual storytelling in the financial technology landscape. By translating Capitolis' commitment to technological advancement and market intelligence into a dynamic visual language, we have helped the company solidify its standing and appeal in a competitive industry.

This rebranding journey highlights the importance of a cohesive and engaging brand narrative in connecting with clients and reinforcing a company's position as an industry frontrunner.