Mazda / CX-50 Hidden Patterns

Project Overview

Hiding in plain sight

Mazda's commitment to harmonizing man with nature took a creative leap in the teaser campaign for their new SUV, the Mazda CX-50.

Collaborating with WPP's agency Superunion, our challenge was to craft a series of captivating video content pieces that subtly yet powerfully showcased this connection through innovative visual techniques.

Creayive Concept

Our concept, “Hidden Patterns,” was a blend of art and technology, designed to take viewers on an exploratory journey through nature.

Utilizing advanced pixel-dragging and pixel-tracking methods, we achieved a mesmerizing camouflage effect, integrating the car with natural imagery.

This created a series of intriguing, looping videos that encapsulated the essence of the CX-50's bond with the natural world.

Execution

The campaign's creative process involved meticulous attention to detail, ensuring each frame was a testament to our dedication to immersive and engaging storytelling.

The goal was to not just showcase a car, but to bring to life the beauty and grandeur of nature, aligning with the CX-50's ethos of “Born of a reverence for nature.”

Impact and Distribution

The “Hidden Patterns” videos generated a significant buzz across multiple social media platforms, stirring curiosity and excitement about the Mazda CX-50's launch.

Conclusion

The success of the Mazda CX-50 “Hidden Patterns” teaser campaign, in collaboration with Superunion, reflects our ability to craft marketing strategies that resonate deeply with audiences worldwide.

This project exemplifies our commitment to innovative, nature-inspired advertising that not only captures attention but also aligns seamlessly with a brand's identity.

The campaign has set a new standard in the automotive advertising realm and underscores our enthusiasm for future collaborations with Mazda and Superunion.